Local Flavor, Strong Brand: The Panchum Story

Panchum Panchum is your neighborhood spot for juicy burgers or sandwiches and creamy milktea. Founded right here in Tagaytay, Cavite by lifelong residents- Renz and Gianne, Panchum brings you comfort food and drinks made with care using locally-sourced ingredients.

As your neighborhood go-to for burgers and milktea, Panchum brings community together, one tasty bite and sip at a time.

Brand Identity

The brand identity of Panchum is designed to capture the essence of the local community by using warm and inviting yellow and red tones. The modern graphics complement the simplicity of the font, which is easy on the eyes and perfect for a local business.

The inspiration behind it is to create a space where everyone feels welcome and at home. The yellow and red tones used in the branding represent the warmth and energy of the local community. The modern graphics add a contemporary touch to the traditional burger joint, making it more appealing to all kinds of generations. It is all about simplicity, warmth, and modernity, reflecting the values of the local neighborhood.

Primary Colors

Typography